What will they think of next in trying to get our attention as consumers?
Well, Facebook figured out a way of increasing consumers’ eyeballs on their ads through the new Facebook Credits and Facebook Deals combo that was introduced last Thursday.
What you get from Facebook Credits and Facebook Deals combo:
- Facebook will pay you as users 10 cents if you watch select ads with Facebook Credits,
- Facebook Credits can be redeemed to purchase goods on Facebook Deals, the company’s new Groupon-like daily deals service,
- the average ad will yield one credit, which is equivalent to 10 cents, and
- ads will mostly be in games from participating game publishers including: CrowdStar, Digital Chocolate and Zynga.
Before this change in Facebook’s Credit program, consumers who signed up for various programs (like magazine subscriptions) or bought credits outright could only buy virtual goods.
Now, consumers can use these Credits to buy real-world goods advertised in Facebook Deals.
The main reason for Facebook to provide this financial incentive to users is “Facebook’s low banner click-through rates.”
Let’s give Facebook credit for trying to be innovative!